Donaciones 15 de septiembre 2024 – 1 de octubre 2024 Acerca de la recaudación de fondos

Humor in Advertising: A Comprehensive Analysis

Main
Business & Economics - Sales & Marketing
Humor in Advertising: A Comprehensive...

Humor in Advertising: A Comprehensive Analysis

Charles S. Gulas, Marc G. Weinberger

0 / 0

¿Qué tanto le ha gustado este libro?

¿De qué calidad es el archivo descargado?

Descargue el libro para evaluar su calidad

¿Cuál es la calidad de los archivos descargados?

Categorías:

Business & Economics - Sales & Marketing

Año:

2006

Editorial:

M.E.Sharpe

Idioma:

english

Páginas:

256

ISBN 10:

0765616130

ISBN 13:

9780765616135

Archivo:

PDF, 8.20 MB

IPFS:

,

english, 2006

Leer en línea

Conversión a en curso

La conversión a ha fallado

También le puede interesar

Ronald L. Krutz Russell Dean Vines — The CISSP Prep Guide: Mastering the CISSP and ISSEP Exams, Second Edition

Baer, John;Kaufman, James C.;Luria, Sarah R — Creativity and Humor

Alison Ross — The Language of Humour

C. Dwayne Wilson, Bernard Lubin, Barbara Below — Recruitment and Retention of Race Group Students in American Higher Education: An Annotated Bibliography

John O'Shaugnessy, Nicholas O'Shaugnessy — Persuasion in Advertising

Horton, Andrew — Laughing out loud: writing the comedy-centered screenplay

Athena du Pr, Athena du Pre — Humor and the Healing Arts: A Multimethod Analysis of Humor Use in Health Care (Routledge Communication Series)

Richard Carwardine — Lincoln’s Sense of Humor

Michael Kerr — You Can't Be Serious! Putting Humor to Work

J. Scott Armstrong — Persuasive Advertising: Evidence-based Principles

Deborah K. Attix, Kathleen A. Welsh-Bohmer — Geriatric Neuropsychology: Assessment and Intervention

John C. Meyer — Understanding Humor through Communication: Why Be Funny, Anyway?

M. S. Samston — Phunny Stuph: Proofreading Exercises with a Sense of Humor

Raskin, Tom, Victor Raskin — The Primer of Humor Research

Neal R. Norrick (ed.), Delia Chiaro (ed.) — Humor in Interaction

Joe Cappo — The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age

Michael A. Belch, George E. Belch — Advertising and Promotion

Peyton Paxson — Mass Communications and Media Studies: An Introduction

George Belch, Michael Belch — Adevertising and Promotion: An Integrated Marketing Communications Perspective

George E. Belch, Michael A. Belch — Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition

William Arens, David Schaefer, Michael Weigold — Essentials of Contemporary Advertising

Rajeev Batra, John G. Myers, David A. Aaker — Advertising Management

J. Scott Armstrong (auth.) — Persuasive Advertising: Evidence-based Principles

Barry J. Babin, Eric Harris — CB2 (with Review Cards and CB4ME.COM Printed Access Card) (Student Edition) (Second Edition)

Carlson, Les; Rifon, Nora J.; Royne, Marla B.; Snyder, Wally — Advertising and violence : concepts and perspectives

Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack — Concise Encyclopedia of Advertising

L J Shrum — The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

Shelly Rodgers (editor), Esther Thorson (editor) — Advertising Theory

Leo Bogart — Commercial Culture: The Media System and the Public Interest

George Belch, Michael Belch — ISE Advertising and Promotion: An Integrated Marketing Communications Perspective

Fortner, Robert S.; Fackler, Mark — The handbook of global communication and media ethics

Gerard J. Tellis and Tim Ambler — The SAGE Handbook of Advertising

Hong Cheng (ed.) — The Handbook of International Advertising Research

Peyton Paxson — Mass Communications and Media Studies: An Introduction

Max Sutherland — Advertising and the Mind of the Consumer

Karlfritz Koeppler — Strategien erfolgreicher Kommunikation: Lehr- und Handbuch

Martin K.J. Waiguny, Sara Rosengren — Advances in Advertising Research (Vol. XI): Designing and Communicating Experience

Francisco Yus — Humour and Relevance

Kara Chan — Social Issues of Advertising

Términos más frecuentes

Listas de libros relacionados