- Main
- Business & Economics - Responsibility and Business Ethics
- The Catalyst: How to Change Anyone's...
The Catalyst: How to Change Anyone's Mind
Jonah Berger¿Qué tanto le ha gustado este libro?
¿De qué calidad es el archivo descargado?
Descargue el libro para evaluar su calidad
¿Cuál es la calidad de los archivos descargados?
Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”
The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.
This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst
This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”
The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.
This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst
Año:
2020
Editorial:
Simon and Schuster
Idioma:
english
Páginas:
288
ISBN 10:
1982108606
ISBN 13:
9781982108601
Archivo:
EPUB, 3.19 MB
Sus etiquetas:
IPFS:
CID , CID Blake2b
english, 2020
El archivo se enviará a su dirección de correo electrónico durante el transcurso de 1-5 minutos.
El archivo será enviado a tu cuenta de Telegram durante 1-5 minutos.
Atención: Asegúrate de haber vinculado tu cuenta al bot Z-Library de Telegram.
El archivo será enviado a tu dispositivo Kindle durante 1-5 minutos.
Nota: Ud. debe verificar cada libro que desea enviar a su Kindle. Revise su correo electrónico y encuentre un mensaje de verificación de Amazon Kindle Support.
Conversión a en curso
La conversión a ha fallado
Beneficios del estado Premium
- Envía a dispositivos de lectura
- Mayor límite de descargas
- Convierte archivos
- Más resultados de búsqueda
- Otros beneficios